We’re a passionate, extremely creative and results driven design & web development studio creating premium brands, powerful websites and effective campaigns.
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We are skilled creatives, who are better together.
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Execution is everything. Pushing creative limits and bringing campaigns to life. Strategically working with our affiliated company, Hey Media for our clients.
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You’ve crafted the perfect email. The subject line is witty, the design is sleek, and your CTA is chef’s kiss. You hit send, sit back, and… then what? Do you cross your fingers and hope for the best? Light a candle for good luck? Or maybe you forget you sent it at all? Stop doing all of that and start thinking about email campaign analytics and actually review them, it’ll change your whole email marketing strategy (I pinkie promise)! In this blog I want to break down the key metrics you should be tracking—without the tech jargon, just a good ol’ friendly chat. 1. Open Rate: Did They Even Show Up? Think of your email like a party invite. You send it out, but how many people actually open it? That’s your open rate—the percentage of recipients who clicked on your email. How to boost it? • A killer subject line (curiosity and personalisation go a long way) • Proper sender name (people open emails from humans, not robots) • Avoiding the spam folder (because what good is an invite if it lands in the trash?) 2. Click-Through Rate (CTR): Did They Take the Bait? Great! They opened your email. Now what? CTR measures how many people clicked on your links. It’s like checking how many party guests actually made it to the dance floor instead of just lurking by the snack table. How to boost it? • Engaging content (keep it clear, concise, and valuable) • A standout CTA (bold, obvious, and irresistible) • Mobile-friendly design (no one likes squinting at tiny buttons) 3. Conversion Rate: Did They Do the Thing? Clicks are great, but did they actually sign up, purchase, download, or click? That’s your conversion rate—the ultimate proof that your email is doing its job. How to boost it? • A seamless user journey (from email to landing page, make it smooth) • Persuasive copy (why should they act NOW?) • Social proof (testimonials, reviews, and success stories) 4. Bounce Rate: Oops, That Didn’t Work… If an email bounces, it means it never reached the recipient’s inbox. It’s like sending an invite to an address that doesn’t exist. There are two types of bounces: • Soft bounce: Temporary issues (like a full inbox) • Hard bounce: Permanent issues (like an invalid email) How to fix it? • Keep your email list clean and updated • Use double opt-in to ensure valid emails • Remove inactive subscribers 5. Unsubscribe Rate: The Party Poopers Nobody likes to see unsubscribes, but they’re part of the game. It’s like when guests leave early—it happens, but you want to make sure it’s not because of a bad DJ (or, in this case, annoying emails). How to reduce it? • Don’t spam people (send relevant, valuable content) • Let them control frequency (weekly vs. monthly options) • Personalise your emails (so they feel special, not spammed) 6. ROI: Is It All Worth It? At the end of the day, you want to know if your email efforts are paying off. Return on Investment (ROI) tells you if your campaigns are bringing in more money than they cost. How to improve it? • Test different strategies (A/B testing is your BFF) • Segment your audience (the right message for the right people) • Automate and personalise (efficiency + relevance = $$$) My final thoughts: Keep an Eye on the Numbers! I’m not great with numbers but analytics are critical, so pay attention! They tell a story. Analytics aren’t just fancy charts and percentages—they tell you exactly what’s working (and what’s flopping) - they don’t lie. Track these key metrics, tweak your strategy, and watch your email campaigns go from meh to magic (that was cringey but I had to, sorry!). Now, go forth and send emails that people actually want to open! P.S. If you need help crafting emails that get results, let’s chat. Your client's inbox deserves better.
AI is everywhere; your group chats, your work meetings, your dinner table debates. Everyone’s got an opinion, and most people have at least a surface level idea of what AI can do. But when it comes to design, is AI about to swoop in and steal the job of human designers? Let’s break it down. For startups and small businesses running on tight budgets, AI powered logo generators can seem like a lifesaver. Need a logo? Click a few buttons, and voilà! Instant brand identity (sort of). These tools provide a quick and budget friendly way to get a logo without immediately hiring a designer.
A brand’s legacy is one of its biggest strengths, built over years; sometimes even decades, of trust, recognition, and emotional connection with its audience. But as times change, so do design trends, customer expectations, and digital platforms. So, how can a legacy brand refresh its identity, especially its logo, without losing the elements that make it special? 1. Understand the Core Identity Before making any design changes, it’s important to figure out what parts of the brand’s identity are essential. Ask yourself: What are the must-keep elements that customers instantly recognise? What emotional connection does the audience have with the brand’s look? What historical significance does the logo carry? Gathering feedback through surveys, customer interviews, and brand audits can help pinpoint what should stay the same and what can be updated. 2. Keep Key Visual Elements A logo refresh should feel like an upgrade, not a total makeover. Look at keeping elements like: Colours: If the brand is known for a specific colour, keep it or tweak it slightly for a fresh look. Fonts: Updating typefaces to a modern style while keeping familiar characteristics can create continuity. Symbols: If there’s a well-known emblem in the logo, consider refining it rather than replacing it entirely. 3. Simplify and Streamline Many legacy brands go for subtle tweaks rather than drastic changes. Simplifying the design can help keep it modern and functional. That might mean: Making lines bolder for better visibility at any size. Removing outdated or cluttered design elements. Adjusting proportions to create a more balanced, aesthetically pleasing look. 4. Embrace Modern Design Principles While keeping the brand’s heritage intact, it’s also important to stay relevant. Consider these updates: Minimalism: A cleaner, more streamlined look makes the logo more versatile. Scalability: The logo should work just as well on a social media icon as it does on a billboard. Versatility: A design that looks great in both black-and-white and full colour increases usability across different mediums. 5. Test and Gather Feedback Once you have a modernised version of the logo, test it out. Share it with stakeholders, loyal customers, and focus groups to get their thoughts. A phased rollout can also help ease the transition and maintain brand trust. 6. Communicate the Evolution A logo update is a big deal, so make sure to communicate it effectively. Let people know: Why the redesign was necessary. What elements were kept to maintain the brand’s essence. How the brand’s core values remain the same. Refreshing a legacy brand’s logo is all about honouring its past while preparing for the future. The best approach is thoughtful refinement rather than a complete reinvention, ensuring customers still see the brand they know and love, just with a fresher, more modern feel. By striking the right balance, brands can successfully evolve while keeping their identity intact. After all, change is inevitable but staying true to who you are is priceless.
