A Creative Powerhouse of passionate, extremely creative and results driven professionals. Creating premium brands, powerful websites and effective campaigns.
Just name droppin' some of our clients.
Not your traditional agency.
A Creative Powerhouse.
We are skilled creatives, who are better together.
But wait, there's more.
Execution is everything. Pushing creative limits and bringing campaigns to life. Strategically working with our affiliated company, Hey Media for our clients.
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2025 has been one of our most memorable years to date and I think it’ll go down as one I remember for many years to come. Why? I’m so glad you asked… it’s been equally incredible with growth and extremely challenging. We have expanded our team not just to handle the current workload but to push our creativity to the next level. Our new team members are incredibly talented and skilled people who bring a fresh perspective to Hey. One that I felt was much needed, some may say a revival! They’ve experts in their field and have really taken our campaigns bigger, bolder and more creative than I could have ever imagined. There were standout moments that defined this year for me, they include (if you dare to know): Hosting our second team retreat in the Gold Coast Hinterland Moving into our brand new renovated Hey HQ on Raff Street in Toowoomba Growing the team with incredible new talent joining us from overseas Bringing the city to life with marketing activations Watching our creative campaigns and websites hit new heights Seeing brands get a fresh new lease on life through some clever and very creative rebrands Handling a large scale state campaign for local council & state Government around Waste & Recycling - bringing creativity to make a seemingly boring topic interesting! Hannah got engaged! π Josh got engaged and then got married! Welcoming baby Walter Riehl into the world. We are setting a new benchmark for our creativity and execution standards moving forward. I believe the team has absolutely nailed the value we pinned for this year : “be bold and push creative limits”. Josh, Max, Greg and I want to say a huge thank you to everyone, team and clients who helped us be bold and push creative limits in 2025. We feel so blessed to have worked with over 140 different brands in 2025 alone from Toowoomba, interstate and overseas. If we thought 2025 was big then I cannot wait to show you what we’re intentionally & strategically lining up for 2026! Watch this space. Signing off - Maddie Riehl & the Hey team
Is SEO Really Dead? (Spoiler: Not Quite) Despite what you may think or have read online, SEO is not dead, but it is absolutely changing. And yes, with AI generated summaries now appearing at the top of Google results, zero click searches are very much a thing. Your impressions might rise, but your site traffic might not. Stop Crying Over Missed Clicks Here is what we actually think: do not fixate on the clicks you are not getting. Instead, lean into the clicks you can win. The game is no longer just about ranking for certain keywords, it is now about getting your copy recommended by AI driven engines and generative platforms. That is where the future of discovery is headed. Welcoming in GEO and AEO Say hello to GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation). These are not just buzzwords, they are the new playgrounds for high intent traffic. We are talking about people asking big, open-ended questions and AI tools crawling to find exactly the kind of thoughtful, in depth content that answers those questions. The Numbers Don't Lie... Let us look at the data. In June 2025, platforms like ChatGPT, Perplexity, and Gemini generated over 1.13 billion referral visits. Now that does still lag Google’s 191 billion, but it is up 357 percent from June 2024. That kind of growth is not a fluke, it's a signal, people are using AI like search engines. Content That AI Loves Here is another important bit: most of that AI driven traffic goes to blog posts, guides, and long form educational content. Product pages are not performing the same. According to a study by previsible.io, they capture less than one percent of AI referred traffic. Why is that? Because AI tools prioritise value, depth, and information over hard sell pages. Rethink Your SEO Strategy If your SEO game is still all about transactional or product focused content, you might be missing out. AI referrals favour content that provides real value - teaching, explaining, and diving deep into topics. Think guides, explainers, big questions, not just “shop now.” The smarter play is to align your content with what generative engines love to surface. Early Adopters Always Win Here is a truth from history: every major shift in SEO gave early adopters a huge head start. We saw that with mobile first indexing, with featured snippets, with social search. Now AI referrals are the next wave. Brands that lean in early will be the ones AI recommends and those who wait risk playing catch up. SEO Isn't Dying, It Is Evolving Let us be crystal clear if we weren't already, SEO is not dying, it is evolving. The basics remain the same: high quality content, valuable insights, and smart optimisation. What is shifting is how that content is found and who surfaces it for users. AI is just another part of the discovery journey now. The Bottom Line So, is SEO dead? Absolutely not. It is alive, kicking, and more exciting than ever for marketers who are ready to adapt. If you are still sitting on a static website or not regularly creating blog content, now is the time to act. By adding a blog or regularly updating your website, you are not just keeping up with trends, you are positioning your brand to be recommended by AI platforms, capture high intent traffic, and stay ahead of competitors. ο»Ώ Do not wait for the next shift to leave you behind. Start creating, start publishing, and make your website work as hard as you do - that’s where we come in.
Tired of hearing the same marketing buzzwords that mean… well, nothing? You’re not alone. From “disruptive” to “game-changer,” these overused phrases can make your brand sound generic instead of genuine. Here’s how to ditch the fluff and speak with clarity, confidence, and real credibility. 1. Disruptive π« Meaningless unless you’re actually changing an industry. β
Instead: “New approach”, “Innovative solution”, or explain how it’s different. 2. Authentic π« Overused to the point of irony. β
Instead: Show the authenticity — don’t say it. Use storytelling, real voices, real people. 3. Synergy π« Jargon-heavy and vague. β
Instead: “Working better together”, “Collaboration”, “Combined strengths”. 4. Game-changer π« Unless it actually changes the game, this feels hollow. β
Instead: “Real impact on…”, “Major improvement in…” 5. Next-Gen/Next-Level π« Lacks specificity. Next what? β
Instead: Explain what’s improved or different — faster? Easier? More powerful? 6. Cutting-Edge/Leading-Edge π« Everyone claims this. Few prove it. β
Instead: Use a concrete example of the technology or practice that sets you apart. 7. Leverage π« Sounds corporate and stiff. β
Use “Use”, “Apply”, “Tap into” instead — simpler and clearer. 8. Growth Hacking π« Buzzwordy and often associated with spammy tactics. β
Instead: “Rapid growth strategy”, “Smart marketing tactics”. 9. Scalable π« Can feel like investor speak, not customer-focused. β
Explain why it scales: “Built to grow with your business”. 10. Low Hanging Fruit π« Feels lazy and condescending. β
Instead: “Quick wins”, “Immediate opportunities”. 11. Holistic π« Vague and often misused. β
Instead: “All-in-one”, “Complete solution”, or be specific about what’s included. 12. Robust π« Generic and unclear. β
Describe what’s strong about it.... durable? Secure? Flexible? 13. Paradigm Shift π« Dramatic for the sake of drama. β
Be concrete: “A new way to think about…” 14. Optimize π« Valid word, but can be overused without substance. β
Instead: Say what’s being improved, and how. 15. Value Added π« Redundant. (If it doesn’t add value, why mention it?) β
Just say what the actual benefit is. If you can’t explain it simply, your customer won’t understand it either. Buzzwords feel safe, but they water down your message. Try swapping them for clear, conversational language that’s backed by proof, stories, or results. Need help sharpening your brand voice? Let’s make your message clear.
