Typography plays a crucial role in branding, shaping how consumers perceive and connect with a brand.  In today’s fast-paced digital world, font choices influence everything from brand personality to memorability. So, why do fonts matter more than ever?

2025 is off to a good start and over the last month there’s been numerous articles released predicting trends for every aspect of marketing and design. There have been some predictions that have caught our attention more than others. G o Bold or Go Home Minimalist logos have had their time to shine, but in 2025 we’re seeing brands embrace bold, maximalist designs to make a lasting impression. I’m talking oversized elements, vibrant colours and high contrast. In the era of short attention spans, you need to be instantly recognisable. Bold logos cut through the noise and establish a strong presence across both digital and physical spaces. Keep your eyes peeled for: Chunky, oversized fonts that dominate their environment Colour schemes that will make you look twice 3D elements and textural depth to add a new layer to modern branding

New website - What’s next? So you've just received your amazing new website from Hey Marketing and you're in love. Ok, that might be slightly dramatic but you're loving the new website and you want everyone in the whole world to see it! (sorry... dramatic again!) But seriously, what's next? You've invested in this great, engaging and high conversion focused website - what the heck do you do next?! So glad you asked. To help you maximise your new site and drive more business, here are some key areas to focus on: Social Media Strategy – Tailored to your target audience, with hands-on support or mentoring (remember we’re not a traditional agency!). Fresh Content & Media – Keep your brand engaging with new visuals, videos, and creative assets. Email Campaigns – Stay top-of-mind with your audience and nurture leads. Google Ads & Paid Marketing – Get in front of the right customers faster. Advertising & PR Strategy – Build brand awareness and credibility. Community Engagement – Strengthen your brand presence through local and online communities. Collateral Refresh – Flyers, brochures, capability statements—keep your marketing materials sharp. Ready to chat about the next step forward for your brand? Let's grab a coffee, a fresh juice or a wine - I'm really not fussy.

If you’re a business owner, you’re likely wearing multiple hats from managing people, operations, customer service, and marketing all at once. So the thought of creating fresh content for social media, your website, and advertising can feel overwhelming and near impossible. That’s where content repurposing comes in, a smart strategy that maximises your efforts, saves time, and stretches your marketing budget further! Sounds too good to be true, right? So, what is content repurposing? Seems simple, just repost the same content? Well, yes and no. When we are repurposing content we look to take existing content and give it a face lift of sorts, whether it's adapting it for different platforms, or even audiences. This way, instead of creating brand-new material every time, you can breathe new life into what you’ve already produced. With repurposing content, the possibilities are endless - which is why we love it. Where to start - 4 simple steps.  Execute Every Format Great examples of this could be if you write a blog, don’t just post it and forget about it. Turn the blog into social media tiles for LinkedIn. Don’t stop there, create a video talking about the blog topics in a conversational reel for Instagram. What next? Can you use the audio from the video for a podcast episode on Spotify? You see where we are going with this, once you get the ball rolling you will have endless options. Auditing Content The best place to start is to see what you have already got! Sifting through current content and categorising what content is evergreen for your business. Evergreen content refers to anything that isn’t time sensitive. Repurposing evergreen content is also a strategic move as it can be a great way to educate any new followers about your business without having to create new content. Review your Stats - Understand what’s performing! Another great way to get the most out of your repurposed content is to review platform statistics and see what type of content performs best on which platform. This way you can create different modes of content to drive engagement. TikTok reaches the younger demographic who need information in short, easy to consume forms whereas over on LinkedIn you may find people engage more in the detailed, educational parts of the content. Relating to Real Time If there is a current weather event, or maybe a local festival, even a national something day - see where you can relate your already captured content. This style of repurposing works if you are a location based business and can engage with consumers by relating to what they are experiencing. Content repurposing isn’t about cutting corners—it’s about working smarter. By making small tweaks to existing content, you can stay visible, engage your local audience, and grow your business without burning out.

Marketing trend predictions for 2025! Here’s my 5 cents!

The curtain is closing, the last song is playing, the bartender is yelling out ‘last drinks’ and everyone is tidying up their desk, ready to say ‘hooroo’ as my two year old would say, ‘bye bye bye’ as the backstreet boys would say. And for some, it’s “good riddance, 2024,” while for others, it’s a bittersweet goodbye.

One of the greatest joys and special sparks of storytelling or any kind of writing is the connection you create with your audience. But sometimes, the best way to connect isn’t by laying everything out bare. But instead, it’s about letting your audience fill in the blanks. The Power of Implied Understanding Think about the stories or advice that have stuck with you. Chances are, they didn’t spoon-feed you every detail. They hinted, they nudged, they invited you to think. By leaving space for interpretation, you’re giving your readers the opportunity to draw upon their own experiences and insights, making your message more personal and memorable. When you resist the urge to over-explain, you’re not withholding information; you’re trusting your audience to meet you halfway. This mutual engagement builds a stronger bond and leaves a more lasting impression. Why Filling the Blanks Matters Engagement Grows in Gaps Readers don’t just skim for facts, they yearn for connection. When you create room for them to reflect on their own experiences, they naturally invest more attention and thought. Insight Sticks When It’s Earned There’s a unique satisfaction in discovery. When your audience has that “aha!” moment because you’ve led them just far enough, your message will resonate more deeply. Your Readers Feel Seen Over-explaining can sometimes alienate. It’s like telling someone how they should feel. Instead, describe a struggle, paint a vivid scene, or pose a question and let them recognise themselves in the narrative. How to Lay Breadcrumbs Here’s how you can practice the art of leaving space in your writing: Pose Questions, Not Solutions Instead of saying, “This is how you fix X,” try asking, “Have you ever considered why X happens in the first place?” Questions invite curiosity and exploration. Show, Don’t Tell Instead of stating outright, “This creates frustration,” describe the situation: “You’ve been trying the same thing, over and over, and nothing changes.” Let the reader connect the dots. Use Metaphors and Analogies Comparisons invite the reader to visualise and interpret. For instance, saying “It’s like trying to carry water in a sieve” paints a picture more powerful than explaining futility in detail. Leave Space for Reflection Avoid tying everything up in a neat bow. End sections with open-ended thoughts or a subtle pause, letting the reader reflect and interpret. The Magic of Ambiguity A well-placed blank isn’t a gap; it’s a beautiful, well-designed bridge. It invites your audience to cross over with their own context, emotions, and ideas. This not only enriches their experience but also reinforces the authenticity of your message. In a world full of information overload, the restraint to leave something unsaid can make your words stand out. So next time you write, ask yourself: What could I leave unsaid to let my audience fill __ the ____s? The answers they’ll find might surprise you and them.

Pantone's Colour of the Year 2025 PANTONE 17-1230 Mocha Mousse “A flavourful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth. As a trend-led fashion color and a neutral rolled into one, this comforting brown brings us into harmony with an ever-changing world." - Pantone In my opinion, the world needs more thoughtful indulgence, harmonious comfort and feelings of contentment. Cue chocolate croissants, iced mocha’s and good times.

Well, it’s my first Hey Marketing blog debut - so HEY! Let me introduce myself quickly! I’m a graphic designer and photographer working at Hey Marketing who has travelled internationally and done freelancing previously. I’ve learned that in the ever-changing business world, keeping up with trends, mastering new strategies, and learning the latest technology can feel like a full-time job in itself. And let’s not forget the constant challenge of staying ahead of the competition! But here’s the thing: CHANGE is inevitable. It’s fast, unpredictable, and yes, sometimes a little scary. I get it! Look at it like this, change is also the one constant you can rely on; every day, in every way, things are evolving. The key to success isn’t avoiding change, it’s embracing it, and when it comes to branding, the signs that it’s time for a refresh can be clear, but you might still wonder, "Why should I even consider rebranding?". Well, if you want my 2 cents, here are my top 3 reasons to consider: Evolving Vision: As companies grow, their vision can shift or become unclear. Rebranding clarifies and communicates your new direction, reinforcing core values and ensuring a consistent identity. Resonance with Your Audience: If your brand no longer connects with consumers, rebranding can help you reconnect and attract new customers, boosting loyalty and keeping you competitive. Growth Beyond DIY: DIY branding may start strong but can become outdated as your company grows. Rebranding involves refining your core values, goals, and messaging into a cohesive visual identity, leading to long-term benefits and renewed brand value. So, when’s the best time to rebrand? Unfortunately, there’s no one-size-fits-all answer to when the right time for a rebrand is-it’s more like standing at a crossroads, deciding which path will lead your brand to success. The decision to rebrand isn’t always clear, and it requires careful consideration of your company’s unique circumstances. However, there are certain key signs that might indicate it’s time to refresh your brand: Your Company Has Evolved: If your branding no longer reflects your company's current mission and vision, a rebrand can realign your public image with your updated values and goals. Entering a New Market: When venturing into a new market, a rebrand can adjust your focus and messaging to connect with a new audience, establishing your brand as a credible and relevant competitor. Blending in with the Competition: If your brand is blending in with industry trends and competition, a rebrand can help you stand out by refreshing your identity, carving out a unique market space, and avoiding stagnation. In each of these scenarios, rebranding isn’t just about changing your logo or colours. It’s about strategically realigning your brand’s identity to better reflect who you are, where you’re headed, and how you want to be perceived by your audience. When done thoughtfully, a rebrand can breathe new life into your company, helping you to navigate the ever-changing landscape of your industry with renewed confidence and clarity. Rebranding is exciting. Rebranding is fresh. Rebranding is CHANGE! If any of this resonates with you—whether you're thinking about a full makeover, a partial rebrand, or just a little refresh—let's chat! We’re always up for a coffee (our door’s always open...well, metaphorically speaking!).