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Bringing Your Brand's Personality Back: Your clients are subconsciously begging you to.
Does your brand feel a bit flat these days? Maybe you’ve grown a little stale and boring and forgotten what made you unique in the first place. It happens! The good news is, bringing back your brand's personality can be easier than you think—and it's actually pretty fun (if I do say so myself!).
Here’s why it’s important and how you can bring your brand’s personality back.
Firstly just chat about WHY your Brand personality matters:
- Connection
Customers love brands that feel real. A personality makes your brand relatable and memorable, helping people connect with you on a personal level. Think of it as your brand’s “vibe.” - Standing Out
With so many brands out there, your personality is what makes you stand out. It’s what people remember after they’ve scrolled past dozens of other companies. - Building Trust
A consistent brand personality builds trust. When people know what to expect from you, they’re more likely to stick around and become loyal fans.
Ok, ok, How do you bring it back?
- Revisit Your Roots
Take a trip down memory lane. Why did you start your brand in the first place? What were your original values? Getting back to your roots helps realign your messaging with what matters most. - Know Your Audience (Again)
As your brand evolves, so does your audience. Get reacquainted with who they are today. What do they care about, and how can your personality speak to them? - Audit Your Messaging
Look at your current brand communications—social media, website, emails. Does it sound like you? If not, it’s time for a personality check! - Craft Your Voice
Your brand’s voice should match its personality. Whether you’re cheeky, professional, or laid-back, keep it consistent across all platforms. - Tell Your Story
People love a good story. Share your brand’s journey and let your personality shine through in the process. Be authentic and don’t be afraid to get personal. - Sprinkle in Some Humor
If it fits your brand, don’t hesitate to add a little humor. A clever quip or funny post can make your brand feel more human and relatable.
Keep It Consistent
Once you’ve revived your brand’s personality, make sure it sticks! Consistency across all channels is key. Let your personality flow through everything you do, and watch your audience grow along with it!
Remember: A fun, fresh personality isn’t just a bonus—it’s what makes your brand unforgettable.
About the Author of this blog:
Maddie Riehl
Founder and Director of Hey Marketing. Maddie has a passion for all things digital marketing.
She began her career in marketing in 2013. From there she completed a Cert IV in marketing and further developed her skills and knowledge base.
After seeing some flaws in other agency offerings, Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!
