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Today Taylor and Maddie are taking on the self-appointed role of Mythbusters. We are going to get honest and real about creating professional content for your business.
It’s time to delete the stock imagery and take the time to curate content that represents your business, your brand and your vision.
Right-e-o, now that the intro’s out of the way, let’s get into busting some myths.
Myth 1: It costs a lot of $$
This does not have to be the case, it actually is more affordable than you might think (p.s. you can
message us to get a quote - we don't bite).
The imagery which is captured can be used for multiple years AND can be repurposed to be utilised across a multitude of platforms, and also across your website.
Myth 2: It is time-consuming
A typical content shoot usually takes a MAX of 2 hours. That is 2 hours on-site to capture content that can be used, as we said before, for years and across multiple platforms. You don’t even have to stop operating the business for those 2 hours, we will follow around team members to capture the content we need which is decided on in a shoot brief or agreement.
Myth 3: You have to come up with the ideas
While we always love to have client input, we will never leave our clients up the creek with no paddle. Coming up with creative ideas is what we are good at. We provided a list of suggested content to capture and then as the client review they are encouraged to make suggested changes or request anything in particular that you would like to see.
Capturing the content of something you may consider as ‘boring’ or ‘mundane’ can actually be an amazing way to show audiences who you are as a brand and what you do. People love to see genuine, candid moments, it helps give your brand or business a personality.
So now that I’ve busted those myths for you, it may be time to take the next step in creating some professional content for your business. If you’d like to chat more about this we are here to help! It’s as easy as filling out the contact form below and then we will reach out to you once your enquiry is received!
Thanks for joining me today on this episode of Mythbusters. We can’t wait to hear from you and help you get started on your content journey.
About the Authors of this blog:
Taylor Byrne
Currently studying a Bachelor of Communications Taylor always grabs any opportunity to learn new things and step out of her comfort zone.
Starting as the OG work experience gal for Hey Marketing in July of 2021, her love for all things creative have only continued to grow. She loves getting to work with such a diverse clientele, as this means each day is different and presents new opportunities to learn and create.
Specialities include hitting the d-floor (no seriously she is trained in ballet), uncontrollable giggle-master and Gen Z translator.
Maddie Riehl
Originating from a marketing career starting in Agricultural Marketing for a national brand, paired with a Diploma in Marketing & Business Communications, Maddie started Hey Marketing in 2021.
Maddie has worked with brands in over 150 various industries both locally, nationally and globally. Her experience in multi-channel marketing is what drove her to start her own digital marketing agency.
Specialities include making people laugh, cooking and eating food and being obsessed with a clever marketing campaign.
