According to NBC Sports, 30-second ads are selling for roughly $6.5 million, which would make them the most expensive in Super Bowl history.
So if you're spending $6.5 million bucks on a 30-second ad (yup, read that again without falling off your seat) - how are you spending it?
Nothing beats a good Super Bowl commercial. This year the official number was an average of 42.7 million viewers, peaking at 51.6 million viewers.
Here's our top 5 Super Bowl ads, we'll even tell you why they're our favourite.
#1 - Rocket Mortgage: Barbie Dream House
Cash Offer Carl?! Better Offer Betty? Houseflipper Skipper?! Seriously, a large majority of the target audience who played with barbies are now watching this ad and feeling nostalgic and also laughing their butts off, because the house market is nuts and this ad just strangely makes sense.
#2 - Uber... Don't Eats.
Stomach churning scenarios and celebrities, we love it. Some of the scenes even remind us of episodes from 'My Strange Addiction'..... (IYKYK). Brilliant.
#3 - Pringle Hand
Simple. A solid story line and something that if you've eaten Pringles before has probably happened to you - RELATABLE!
#4 - Rakuten's High Stakes
Serious, classy, dramatic then BAM robot vacuum, they're all the rage and we love it. Clever way to tie it back to their brand.
#5 Lays - Golden Memories
Product placement, story-telling, celebrities and a zombie - definitely had us entertained.
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We're curious, did you watch the ads? If yes, what was your favourite?