2025 is off to a good start and over the last month there’s been numerous articles released predicting trends for every aspect of marketing and design. There have been some predictions that have caught our attention more than others.

Go Bold or Go Home

Minimalist logos have had their time to shine, but in 2025 we’re seeing brands embrace bold, maximalist designs to make a lasting impression. I’m talking oversized elements, vibrant colours and high contrast. In the era of short attention spans, you need to be instantly recognisable. Bold logos cut through the noise and establish a strong presence across both digital and physical spaces.

Keep your eyes peeled for:

• Chunky, oversized fonts that dominate their environment
• Colour schemes that will make you look twice
• 3D elements and textural depth to add a new layer to modern branding 

Dynamic Typography

Static logos are taking a backseat as brands experiment with motion-driven, responsive typography. Dynamic typography allows a logo to change form depending on context, creating an adaptable and engaging brand identity.

I’m loving:

• Variable font weights and styles that shift based on usage
• Animated logos that respond to user interaction or scroll behaviour
• Interactive typography that adapts based on user engagement or contextual changes

Digital deconstruction (these rules were made to break!)

Perfectly polished logos are giving way to raw, fragmented, and deconstructed aesthetics. Digital deconstruction challenges conventional design norms by embracing imperfection, asymmetry, and glitch-inspired visuals.

I expect a flood of:

• Distorted typefaces and irregular letter spacing
• Layered elements that create a sense of controlled chaos
• Glitch effects and pixelated graphics for a tech-driven aesthetic.