C'mon - Follow Us!
In case you missed it, Pez and myself went to Vegas for a week (blink and you’ll miss it!), supporting one of our fantastic clients who launched their skincare brand in Australia last month, they attended Cosmoprof, one of the worlds largest cosmetic conferences!
Here’s a few key learnings from Vegas that I’ll share because what happens in Vegas doesn’t always need to stay in Vegas
ONE: Everything, literally everything, is an advertising opportunity.
Sooooo many billboards lining the highways, street signs, neons, body parts, cars, driving billboards, seats, tables, the floor, legitimately everything has branding and messaging on it! Trying to sell you something or some sort of experience!
To stand out you really need to work HARD and get creative because it’s a noisy environment! Visually and audibly.
TWO: Get creative otherwise you’ll get lost.
Write things backwards, get out of the box, make it quirky, this is how you stand out in a room full of noise! We’ve got a bunch of fresh ideas for our clients
THREE: Multiple touch points.
Don’t just appear somewhere once. We know this one but seriously appear multiple places at once and you’ll get noticed! The more creative you can be with this the better impact…. A billboard, a brochure, a targeted ad, a mascot - you get the point. There’s no one single weapon in marketing in Vegas…. Or anywhere for that matter.
In case you missed our travel tiktoks - watch them here
About the Author of this blog:
Maddie Riehl
Founder and Director of Hey Marketing. Maddie has a passion for all things digital marketing.
She began her career in marketing in 2013. From there she completed a Cert IV in marketing and further developed her skills and knowledge base.
After seeing some flaws in other agency offerings, Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!
