Get ready to say "Hey" to the future of Google Ads with our predictions for 2024/25.

As we step into the 2024-2025 Financial Year, the landscape of online advertising is evolving faster than ever, and Google Ads is at the forefront of this exciting revolution. So, grab your crystal ball (or maybe just your favourite caffeinated beverage), because here are our bold predictions for what's in store:

1. AI Takes the Lead: Move over, human marketers (just kidding)! In 2024-2025, artificial intelligence (AI) will dominate the Google Ads scene like never before. With advancements in machine learning algorithms, expect to see AI-driven ad campaigns that adapt and optimise in real-time based on user behaviour, preferences, and even emotions. It's like having a supercharged marketing genie in a digital bottle!
   
   
2. Hyper-Personalisation: Gone are the days of one-size-fits-all advertising. In 2024-2025, hyper-personalisation will be the name of the game. Thanks to data-driven insights and AI-powered targeting, expect Google Ads to deliver ads that feel like they were custom-made for each individual user. From personalised product recommendations to tailored messaging based on past behaviour, it's all about making your audience feel seen and understood.
   
   
3. Video Ads Will Grow: We're forecasting a surge in video ad growth (it’s already started!), but here's the twist: it won't just be your typical YouTube Ads. Picture this: short-form video ads taking centre stage, a mix of professional and user generated type content. YouTube Shorts is Google's response to the TikTok and Meta's Reels phenomenon. Now, you can target Shorts as a prime ad placement. However, with TikTok and Instagram seeing a surge in advertising competition, we predict Shorts will steal the spotlight, enticing advertisers to tap into this dynamic placement opportunity.
   
   
4. Instant Gratification Ads: In a world where attention spans are shorter than ever, instant gratification is the name of the game. Expect to see more "buy now, pay later" options integrated directly into Google Ads, along with features like one-click purchasing and instant checkout. Because who has time to wait when you can have it all at the click of a button?
   
   

So, there you have it—our bold predictions for the future of Google Ads in 2024-2025!

From AI-powered campaigns to hyper-personalisation, the possibilities are endless.

Are you ready to embrace the future? 

Did you know we offer Google Ad set up, management and also mentoring / hands-on training?

Let’s grab a coffee, I’m ready to talk about all things Ads.

About the Author of this blog:

Hayley Jurd

Meet Hayley, our wiz on all things e-com. Wanting to execute a killer email marketing campaign? She’s got you! Looking to enhance your digital visibility with the right audience? No worries!

With 3 years of industry experience, she brings a wealth of knowledge to help businesses thrive online. Having a deep understanding of the digital landscape, she's committed to exceeding expectations and delivering results.