If you’re a business owner, you’re likely wearing multiple hats from managing people, operations, customer service, and marketing all at once.

So the thought of creating fresh content for social media, your website, and advertising can feel overwhelming and near impossible.

That’s where content repurposing comes in, a smart strategy that maximises your efforts, saves time, and stretches your marketing budget further! Sounds too good to be true, right?

So, what is content repurposing?

Seems simple, just repost the same content? Well, yes and no.

When we are repurposing content we look to take existing content and give it a face lift of sorts, whether it's adapting it for different platforms, or even audiences. This way, instead of creating brand-new material every time, you can breathe new life into what you’ve already produced.

With repurposing content, the possibilities are endless - which is why we love it. 

Where to start - 4 simple steps.



Execute Every Format

Great examples of this could be if you write a blog, don’t just post it and forget about it. Turn the blog into social media tiles for LinkedIn. Don’t stop there, create a video talking about the blog topics in a conversational reel for Instagram. What next? Can you use the audio from the video for a podcast episode on Spotify? You see where we are going with this, once you get the ball rolling you will have endless options.

Auditing Content

The best place to start is to see what you have already got! Sifting through current content and categorising what content is evergreen for your business. Evergreen content refers to anything that isn’t time sensitive. Repurposing evergreen content is also a strategic move as it can be a great way to educate any new followers about your business without having to create new content. 

Review your Stats - Understand what’s performing!

Another great way to get the most out of your repurposed content is to review platform statistics and see what type of content performs best on which platform. This way you can create different modes of content to drive engagement. TikTok reaches the younger demographic who need information in short, easy to consume forms whereas over on LinkedIn you may find people engage more in the detailed, educational parts of the content. 

Relating to Real Time 

If there is a current weather event, or maybe a local festival, even a national something day - see where you can relate your already captured content. This style of repurposing works if you are a location based business and can engage with consumers by relating to what they are experiencing. 

Content repurposing isn’t about cutting corners—it’s about working smarter.

By making small tweaks to existing content, you can stay visible, engage your local audience, and grow your business without burning out.