As we approach 2025, the marketing landscape continues to evolve at a rapid pace (honestly you have to keep up to date all the time, every week something is changing!), driven by technological advancements and shifting consumer behaviours. Here’s a look at key trends that I THINK will shape marketing strategies in the coming year;

1. AI Improves & Becomes Very Handy! A Friend, Not a Foe!

Artificial Intelligence (AI) will continue to be a transformative force in marketing, enabling brands to harness data for deeper insights and predictive analytics. From personalised content delivery to real-time campaign optimisation. Word on the street is AI tools will automate repetitive tasks, enhance customer targeting, and even drive the emergence of AI-powered influencers. I’m genuinely excited for this!

This allows for precision in delivering tailored experiences at scale, a trend that will be crucial for marketers looking to stay competitive in 2025.

2. Short Form Video Continues & Say Hey to Live Streaming.

Short-form video content, fueled by platforms like TikTok, Instagram Reels, and YouTube Shorts, will remain a dominant force. Say goodbye to your attention spans (LOL!). Brands that leverage engaging, bite-sized content will find success in capturing attention quickly and building connections with audiences. Livestreaming, too, will be essential for fostering authenticity and real-time engagement, offering brands an avenue for more personal and interactive customer interactions.

3. Omnichannel & personalised mobile marketing.

Consumers expect seamless, personalised experiences across multiple touchpoints (there’s a lot of work involved to do this well!). In 2025, integrating data across channels will be critical for delivering cohesive omnichannel (omni meaning multiple) experiences. Mobile marketing will take centre stage, with brands leveraging data to offer hyper-personalised interactions via smartphones, further blurring the lines between digital and physical shopping experiences.

4. Sustainability & Ethical Marketing

An oldie but a goodie! Consumers are increasingly aligning with brands that prioritise sustainability and ethical practices. In 2025, transparency around eco-friendly initiatives and corporate social responsibility will be more than a differentiator—it will be an expectation. Companies that fail to meet these standards risk losing consumer trust.

5. Immersive & Interactive Technologies

Augmented Reality (AR) and Virtual Reality (VR) will offer new dimensions for immersive customer experiences. From virtual try-ons to interactive product demos, these technologies will help brands create memorable engagements that boost confidence in purchasing decisions and drive conversions. I cannot wait to try on a pair of shoes from the comfort of my own home (can you imagine!?).

6. Rise of Voice & Visual Search

As consumers continue to adopt smart devices, voice and visual search will gain prominence. Brands must adapt their search engine strategies to optimise for these emerging search methods, ensuring they remain discoverable in a rapidly changing search landscape.

So all in all, in 2025, marketing success will hinge on adaptability, technological integration, and a commitment to authentic (keeping it real!) and values-driven engagement.

If the above overwhelms you or confuses you, that’s ok, that’s what we’re here to help with.

We help brands get ready to be looking and feeling the best they ever have as well as being strategically aligned with their business strategy (we’re in the business of growing stronger connections with brands consumers and driving sustainable growth!). I like coffee (and wine) so let’s chat.