Speed. Speed. Speed. We live in a world of instant gratification. Speed is now not only expected, but is crucial in engaging your audience and keeping them. Who likes to sit around and wait for a page to load? Not me 🤷‍♀️

Provides a better experience for your users

We all know a good customer experience is the lifeblood of a successful brand. But, you may be surprised at how something as simple as a fast web page can contribute to a positive customer experience. I think we’ve all painstakingly suffered waiting for a slooww website to load. It sucks… honestly, it is one of my pet peeves (Queen of instantaneity right here 👑).  Just like myself, users won’t wait around for a slow web page to load when there are so many other options just a click away. Even if your website is the BEST, users will never know if you don't provide a good experience. Fun fact (or not so fun fact if you have a slow website) visitors abandon sites at a 10x rate when a web page goes from 2 seconds to 10 seconds load time. I don’t know about you, but that is way too high to chance a loss of customers for me 🤷‍♀️.

Higher conversion rates

Better ranking on Google

Even Google understands that users prefer a page with a great page experience (you know i'm legit if Google agrees with me 👀). Google recognised how important a good page experience is and developed a set of user-centred metrics named Core Web Vitals. These metrics measure the key aspects of the user experience, and guess what? Load time is the first key aspect. So, you know it’s pretty important. How does having a fast website translate into a better ranking on Google you ask? Well, because of the implementation of Google's Core Web Vitals, pages that rank highly in these metrics are prioritised by Google's ranking. After all, Google is a brand too, and the need for them to provide a good customer experience is essential for the brands survival as well. So, fast load speed = higher ranking on Google. It’s looking like wins all around for fast websites!

How do I find out what speed my page is running?

Google strikes again! PageSpeed Insights is an awesome system created by Google to assess the Core Web Vitals of any website. After assessment, PageSpeed Insights will dictate a pass or fail in relation to the user-centric metrics for both desktop and mobile platforms. There is also an opportunity to diagnose performance issues… talk about the whole package. Thank you Google 🎉 P.s Give it a go yourself - click here.



Things that can slow your website down...

• Home pages with unoptimized images or unoptimized videos
• Third-party tracking pixels / analytics
• Externally hosted embeds
• Heavy 3rd party widgets E.g. Facebook, Map, Video, Image slider/gallery
• Custom code at top of page
• Pages with multiple instances of large media objects (images, sliders, videos, etc.)
• Excessive font usage

We can help!

Do you have a slow website? Do you just need some help understanding Google’s Core Web Vitals and PageSpeed Insights? Whatever your website needs, the Hey team can help. We are experts in creating and maintaining kick-ass websites.