MARKETING STRATEGIES THAT WILL KEEP YOUR BRAND WARM IN WINTER.

Here’s the 411 on what your business needs to do with its digital marketing during the Winter months.

Just because it’s chilly outside, doesn’t mean your digital marketing needs to freeze up. Think like a bear. This is the time to grow your marketing coat, gather the fish, build your fat and prepare for the upcoming season. Fitness freaks say Summer bodies are made during Winter, the same applies to your brands marketing goals.

Grab a hot choccie or almond latte and walk with us, here’s a few simple marketing winter warmers:

Firstly, focus on customer acquisitions and gather the data! Do you have a client database? No were not just talking about Facebook, Instagram & TikTok followers… We’re talking about a name, email and phone number of your current or potential clients. It is utitlised? Are you nurturing and growing it? It’s low-hanging marketing fruit, ripe for the picking! You can upsell and cross-sell through this database, think email campaigns and SMS campaigns. If you’ve got a database we can help and if you need to gather one, we can also help.

Secondly, ramp up your brand awareness efforts. Get front of mind! They (someone very clever) say it takes an average of seven interactions with your brand before a purchase will take place. If your brand isn’t ready to push itself out there, consider why not? Do you need a brand refresh, a new website, a social media overhaul? If you feel your brand is ready to get in front of people then let’s talk about paid assistance, we’re talking META Ads (aka those freakishly annoying but accurate social media ads), Google Ads, Pinterest Ads etc, etc. But we’re not just talking paid ads for brand awareness it’s much larger than that and it requires a… you guessed it… strategy.

Don't let your digital marketing efforts go into hibernation this Winter. Instead, use this time to grow, evolve into a stronger, more profitable business.

Warm regards,

Maddie & Hayley.

About the Author of this blog:

Maddie Riehl

Founder and Director of Hey Marketing. Maddie has a passion for all things digital marketing.

She began her career in marketing in 2013. From there she completed a Cert IV in marketing and further developed her skills and knowledge base.

After seeing some flaws in other agency offerings, Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!