RECRUITMENT AND YOUR BRAND GO HAND IN HAND.

Your brand is crucial to finding the perfect candidate to join your team and we are here to tell you why. 

With the unemployment rate at an all time low, finding the right employee has become challenging for a lot of business owners. There was a time where all you needed to do was post a Seek ad and you would get 10+ suitable applicants to interview, compare and ultimately choose from. Now, we see a lot of businesses needing to actively search and recruit for the candidates they are wanting. 

Firstly, what is a brand?

As many of you who have worked with us (or just follow along) you would know, your brand is so much more than your business name and logo. It is everything from your website, social media platforms, your office, your values, your messaging, and how you operate day to day. It is everything that your brand represents. Who would they be if they were a person? 

Once we have a clear vision for this, we start strategising exactly how we bring this vision to life. How would the brand want to be perceived by a stranger (a.k.a a future employee)? Trustworthy? Welcoming? Professional? Nurturing? We could literally go on all day. But you get the picture - and if this is something you are unsure about, we can help you with this. 

So, how can you attract employees with your brand? 

We do this by ensuring that all the elements of your brand (values, messaging and how you do business) is forward facing, as for most businesses this also shows what the company culture will be like. Employees need to be able to envision themselves in your business, doing what you do, how you do it and be enjoying it. The biggest thing of all, is this needs to be genuine. 

Showcasing culture through your forward facing branding is best executed through content, whether this is through social media, your website or events. Think of sharing day in the life content (we did one! Check it out), project insights or team activities. Your strongest platform for this will be social media. Social media is where we spend most of our time browsing, observing, stalking…we’ve all been there…so this is one of the first places potential employees will go to learn more about your company and what it would be like to work there. 

Once you have captured their attention they will often head to your website. You need the same look and feel to be across your website. We also highly recommend creating an engaging careers page, the page needs to be easy to find and navigate. This is where you can also directly outline your brand elements such as values, company culture and messaging. A great marketing tool on this page is to engage current employees to help communicate the brand, this adds a lot of value. 

Attracting new employees through branding is about telling your company’s story. By showcasing your brand, your culture, leveraging social media, and creating engaging content across your website you can draw in the talent that will help your business thrive. Remember, just like in customer marketing, it has to be genuine.

Happy recruiting / marketing / absolutely killing it!

About the Author of this blog:

Sophie Mara

Sophie loves the creative & fun side of the marketing world, but her colour-coded to-do list is always close by to keep her on track (organised queen!).

Sophie graduated with a Bachelor of Business (Marketing) in 2018, she then spent the next 5 years gaining experience in a variety of different industries - which all operated very differently giving her a chance to develop a broad skill set. Sophie is excited to help bring brands to life & see them flourish in the digital marketing space.