Repurpose the content (in the appropriate format) for MORE channels. You’ll get more bang for your buck and more people will see the fabulous content you spent time, energy and money creating!

Transforming your single channeled marketing approach into a multi-channel marketing strategy will take it to the next level! 🤩

Unsure how to do this? What other channels to use? We've unpacked it for you below!

• Webinar content can be repurposed x1000 times!

A webinar typically contains a lot of content, such as slides that show customer results, product details, industry problems, and educational "how to" info. There's usually enough material in a webinar to give you a few months of repurposed content.

But let's get specific: You can turn a webinar into a blog post series, a SlideShare presentation, a press release, social media posts, an article for a magazine, an email newsletter, a brochure, or a speech. And those are just the content types I could list off the top of my head!

• Transcribe the audio from any video you create and post it as a BLOG

• Extract the audio from your videos and create a podcast

• Take your social media video and make it into a blog or part of your email newsletter

• Repurpose that editorial you just wrote into a blog article for your website.

• Format your blog posts into an email newsletter

Sending each of your blog posts out as a separate email newsletter will help to put it in front of a wider audience. Some people on your mailing list won't read your company blog; and, of course, the blog posts will reach people who are not on your list.

• Make your media release a blog or social media post

Have we motivated you to create a content repurposing plan? (gosh we hope so!)

To make your plan outline how you're going to turn every new piece of content into other pieces of content. Even better, start repurposing what you've already created. It's a terrific way to get more mileage from your content and get it in front of more people.