Long-term Strategy for Long-Term Gain
Investing in your digital marketing, and more importantly, your digital presence is paramount for succeeding in today’s digital world. Wait, ‘what is a digital marketing strategy?’ we hear you ask… The ultimate goal of a digital marketing strategy is to attract new customers to your business and increase awareness of your brand using digital technology such as emails, website, social media, sms, online advertising etc.
By setting up a plan that incorporates establishing a digital presence through a multitude of channels (think organic search engines, paid ads, social media, a GOOD website and all other digital platforms) you can be well on your way to achieving the digital marketing results of your dreams!
Long-term strategies help your business achieve steady and sustainable growth, not just a quick fix influx that may not drive results. Some long-term strategies may include web design (or hiring Hey Marketing to do a kick-ass website for you), content marketing (or hiring Hey Marketing for creative and conversion attracting content) and search engine optimisation aka SEO (or hiring Hey Marketing to…you get the picture – we can help you with all things long term strategy for your business).
To check out some businesses that have decided to trust us,
click here.
Something to remember.... It’s probably not going to happen overnight..
When talking about resources in terms of marketing, it’s usually time and money. So
the amount of time and money that is expended in whatever campaign or strategy you may be working on should be less than the goals you are aiming to achieve in the results of your campaign.
For example... let's talk about followers or even likes on a platform like Instagram – there are many sites that offer the purchase of Instagram followers or likes from as little as 100 to many thousands. While this may seem tempting to some it is not the way to build your business and define your online presence. An overnight increase of say 1000 Instagram followers may feel great. But all you are paying for is a number. There is no guarantee of engagement and it may hinder you in the long term on Instagram. Slow and steady growth in your following is much more important and much more sustainable if you want to reap the benefits long term.
Don’t get us wrong, short-term strategies are great, and they have their place, they can be important for generating buzz and boosting a particular product or service for a short-term. HOWEVER, if you want to build a sustainable brand that stands the test of time, you need to have long-term strategies in place that will help you transcend into the future.
Like the idea of your business transcending into the future? Sounds very mystical doesn't it!
Get in touch,
we'd love to talk to you.
